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About Appreciate

About The Appreciate Network
The Appreciate Network is a design & gifting enterprise and sister organization of the Reciprocity Foundation. Appreciate creates socially responsible & sustainable designs for corporate gifts, events, conferences and weddings. 100% of the profits from every purchase fund programs for homeless youth operated by the Reciprocity Foundation and the enterprise provides employment and design opportunities for homeless youth. Appreciate clients include the Publicis Groupe, Smith Barney, Fortune magazine, Fast Company magazine and individual consumers across the US & Canada.

To learn more about how proceeds generated from The Appreciate Network provide job training, life-skills and transitional support to homeless youth, visit

Appreciate Founders & Staff

Taz Tagore

Founder & Executive Director
TAZ TAGORE is a designer, social entrepreneur, author and consultant. Her design experience spans the fashion, product, theater and museum sectors. In addition to her design experience, she was a strategy consultant at The Boston Consulting Group, an investment banker on Wall Street and led the Sales/Marketing team at Edwin Schlossberg’s design firm (ESI Design).  She has also consulted to companies such as Atom-Shockwave, Conoco-Phillips and individuals such as Deepak Chopra. Throughout her diverse career, Tagore volunteered at homeless shelters in the U.S., Canada and at Mother Theresa’s hospice in Calcutta, India.  She co-founded the Reciprocity Foundation and the Appreciate Network in 2004 to provide mentorship, job training and employment to homeless youth. She has been featured on ABC-News and in publications such as the New York Times and Metropolis magazine. Her first book, entitled Seasons of Thanks, (Stewart, Tabori & Chang; 2005) is a collection of essays about learning to appreciate one’s life and to say thanks. She graduated from Queen’s University with a degree in Biology and Chemistry and earned an MBA from the Harvard Business School.  She was also named a Dean’s Fellow by the Harvard Business School in 2001.

Adam Bucko

Founder & Managing Director
ADAM BUCKO grew up behind the Iron Curtain and spent his early years exploring the anarchist punk movement and working for social and political change. At the age of 17, he immigrated to America. His desire to live a life that matters led him to monasteries in the U.S., Thailand and eventually India. His life defining experience took place in India where he worked at an experimental "community of the poor" led by Ton Sneallert (a monk and former heroin addict). After returning to the U.S., Adam worked with people struggling against homelessness, abuse, and prostitution in collaboration with Covenant House and Coalition for the Homeless. Recently, he helped coordinate a long-term transitional living project operated by Covenant House in New York City. He holds undergraduate and graduate degrees in Theology, Philosophy and Social Science.

Associate Director
ANDREA WASSERMAN began her career in investment banking at Merrill Lynch but soon transitioned to the world of nonprofit fundraising and management, working for organizations such as the National Abortion Federation and Hillel: The Foundation for Jewish Campus Life. She serves on the Board of Trustees of Cornell Hillel and on the Ivy Society Committee, All-Alumni Programming Board and Alumnae Council for Cornell University, where she is also her class reunion chair. In February 2006, she led her third group trip to Israel, this one an interfaith learning trip for Jewish and Catholic teens called Project Understanding. She writes about fashion and entertaining for Social Diva and is a contributor to The Retail Stock Blog. She holds a B.S. degree in Policy Analysis and Management from Cornell University, where she was named an Outstanding Senior, and is an MBA candidate in Columbia Business School’s Class of 2008.



Breathe Magazine   Daily News Reciprocity 2005   NY Times 2005    Yoga Journal 2005   
Fit Yoga Chai 2006    Metropolis Recip 2006


Product Partners

Newman's Own

In 1982, Newman's Own began with Mr. Newman's famous Oil & Vinegar Salad Dressing. Based on Paul Newman's belief that eating well is the best revenge, the Newman's Own and Newman's Own Organics products reflects his goal to create nutritious, all-natural versions of his favorite foods. Newman attributes the extraordinary success of his food company to two policies, from which he never deviates. First, he insists on top-quality products without the addition of artificial ingredients or preservatives. Second, he gives away all profits, after taxes, from the sale of the products to educational and charitable organizations, both in the United States and foreign countries where his products are sold. Over $150 million has been donated since 1982 to support thousands of charities. For more information visit

Burt's Bees

Burt's Bees is a global body care and cosmetics company based in North Carolina. The company's choice of product ingredients and packaging reflect their careful consideration of the impact of our activities on the environment and the overall health and well being of all living things on Earth. For more information, visit


Teany bottled beverages, the line of flavorful, healthy and all-natural iced teas founded by Moby and his business partner Kelly Tisdale, was originally an offshoot of their Lower East Side teahouse/restaurant of the same name. Today, Teany beverages are available in many regions of the country and Moby and Kelly have opened a second teahouse in New York City and sell a line of loose teas and tea accessories through their website

Koinonia Partners

Koinonia is a Christian farm community founded in 1942 by Clarence Jordan as an interracial community where blacks and whites could live and work together in a spirit of partnership. Over the past sixty years, the community has launched several innovative partnership programs, chief among them "Partnership Housing," which sought to build affordable homes for low-income families living in shacks and dilapidated houses. Using volunteer labor and donations, Koinonia built 194 homes from 1969 to 1992, which families bought with 20-year, no-interest mortgages. Mortgage payments were placed in a revolving Fund for Humanity, which was then used to build more houses. In 1976, community members formed Habitat for Humanity International—a worldwide housing ministry with affiliates in every state and in more than 50 countries. For more information, visit

The Enterprising Kitchen

Founded in 1996, The Enterprising Kitchen is a nonprofit social enterprise which provides transitional employment and support services to women who are working toward self-sufficiency and economic independence. Within the context of manufacturing high quality, natural specialty soaps and spa products under the brand name Choices from The Enterprising Kitchen, lower income women from across Chicago receive intensive workforce preparation and life skills development. For more information visit

Om Yoga

Established in 1998, OM yoga center in New York City has a staff of over 50 teachers and over 150 asana classes weekly for students of all levels. OM also operates a studio in East Hampton and offers a variety of yoga retreats and workshops across the globe. OM yoga is directed by Cyndi Leea long-time practitioner of both Hatha Yoga and Tibetan Buddhism who has a reputation as a nurturing, compassionate teacher with an offbeat and playful style. OM yoga also sells a complete line of yoga clothing and accessories in the studios and online. For more information visit

Green Mountain Coffee Roasters

Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade Certified, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters and Newman's Own Organics brands. While the majority of Green Mountain Coffee's revenue is derived from its wholesale operations, the Company also operates a direct mail business and an e-commerce website from its Waterbury, Vermont headquarters. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past five years as one of Forbes Magazine's "200 Best Small Companies," for the past three years in the top ten on Business Ethics magazine's list of "100 Best Corporate Citizens." For more information, visit:

Freedom Foods

Established in 2005, Freedom Foods is a national premium food company offering innovative tea, nut and snack blends based on centuries old family recipes. The long-standing recipes and fresh ingredients help create products that "Liberate your taste buds" with their flavor and intensity. The first and most popular product, Freedom Chai, was created after the founders decided to quit their jobs and change their lives. Freedom Foods products are available exclusively at

Dancing Deer

Dancing Deer is an award-winning bakery that makes baked goods without artificial preservatives and believe in retaining the principles of purity and freshness in food. Our products are always all-natural, baked from scratch and Kosher. Their main philanthropic efforts are devoted to helping homeless families through the Sweet Home project and all Dancing Deer employees are stakeholders in its profitability and share  in the rewards of a well run, growing company. For more information visit

Ben & Jerry’s

Ben & Jerry’s makes, distributes & sells the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment. The company operates in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally. For more information, visit

Beth’s Farm Kitchen

Beth’s Farm Kitchen offers Columbia County Hudson Valley Jams and Preserves, Homemade Jams and Chutneys using produce created by local, sustainable growers in upstate New York.  For more information visit,

Trappist Preserves

For centuries, monks have created delicious food items as treats for their guests. In this venerable tradition of hospitality, Trappist Preserves came into being at the St. Joseph’s Abbey in Spencer, MA.  This award-winning collection of preserves have been winning earthly praise for over a decade. 

Kiss My Face

Kiss My Face, an all-natural body care company,  is no newcomer to the recent explosion of green product marketers. The  brainchild of two long-time vegetarians searching for healthy body care  products, Kiss My Face was founded on a 200-acre organic farm in New  York's beautiful Hudson River Valley and has been operating out of a  converted barn and feed store ever since. From moisturizers to liquid soaps, shave creams to body oils, Kiss My Face has something for you. For more information, visit


Sweetriot is a new premium cacao venture, which launched in New York City in 2005. Sweetriot creates tasty little morsels in a different way for a different generation. Provoked by a movement of people who don’t accept status quo in the world, Sweetriot uses cacao to celebrate, inspire, and satisfy the culturally ‘hungry’ rioter in all of us.  Sweetriot is a mission-based business; join us to create a more just and celebrated multicultural world for our next generation.

Putumayo Music

Putumayo World Music was established in 1993 to introduce people to the music of the world's cultures. In the past ten years, Putumayo World Music has become known primarily for its upbeat and melodic compilations of great international music characterized by the company's motto: “guaranteed to make you feel good!” Putumayo’s CD covers feature the distinctive art of Nicola Heindl, whose colorful, folkloric style represents one of Putumayo's goals: to connect the traditional to the contemporary. Putumayo also supports a variety of nonprofit organizations.  For more information, visit